Rico’s on 3rd Recognized as 40th Senate District 2018 Small Business of the Year

June 20, 2018

Sacramento, CA – June 20, 2018 – California Small Business Day 2018 was celebrated yesterday in Sacramento, honoring organizations statewide as Small Businesses of the Year. Each honoree was selected by their local legislator as a standout small business in their district. Senator Ben Hueso (D-San Diego) recognized Rico’s on 3rd as the 40th Senate District’s 2018 Small Business of the Year in recognition of its support of the community, and steadfast commitment to customer service and high business ethics.

“Small businesses are critical to the economic well-being of California by creating new business and employment opportunities, and by bringing unique and innovative services and products to the marketplace,” said Senator Hueso. “I am proud to support small businesses like Rico’s on 3rd, and applaud the business for its history of providing valuable services to residents and visitors of the local area.”

Located in Chula Vista, Rico’s on 3rd is a family-owned and operated hair salon that benefits from owner Snooky Rico’s 36 years of experience as a hair stylist, as well as the talents of her daughters, Andrea and Raquel, who have followed in their mother’s footsteps working as stylists in the salon. Snooky opened the current storefront about 10 years ago with her late sister and business partner, Fifi Diaz. After Fifi’s unfortunate passing, the business has remained steadfast in its commitment to giving back to the community that has supported it, and to honoring Fifi’s legacy and keeping her memory alive. Through its philanthropic efforts, Rico’s on 3rd has been an exemplary corporate citizen, displaying excellence in civic leadership while helping meet the needs of the community.

Herself a breast cancer survivor, Snooky Rico turned her personal battle into an opportunity to help and comfort other patients and, with her daughters, she created the nonprofit program “Loving You Through It” to provide dignity and strength to others battling cancer. Through this program, the family donates free services including head shaving, wig styling, and makeup and head scarf tutorials in an effort to help oncology patients build confidence, as well as to provide hope, compassion, encouragement, and support during and after chemotherapy. Rico’s on 3rd was most recently named a Wig Bank for the American Cancer Society. The business also hosts numerous outreaches offering their services to children at hospitals, homeless shelters, “Paint the Beards Pink” in October at Barnhart Cancer Center for breast cancer awareness month, and more.

“By contributing to the success and sustainability of the community in which it does business, Rico’s on 3rd enhances the quality of life for community residents and instills a great sense of pride in the individuals who are associated with it,” said Senator Hueso. “I take great pleasure in congratulating them on their selection as the 40th District 2018 Small Business of the Year.”

California Small Business Day was created in 2000 by the passage of House Resolution 57 and is sponsored by the California Small Business Association.  The annual event is organized by a coalition of small business organizations throughout the State who work together each year to provide a unique opportunity for small business owners to connect with government agencies, elected officials and businesses.

This year’s events included speeches from state officials and legislative leaders about the importance of small business to California’s economic prosperity. Honorees also attended an awards luncheon, where each participating legislator presented a “Small Business of the Year” award to the small business owner from their district. The day concluded with a networking reception and a guided tour of the State Capitol.