Senator Hueso Introduces “Equal Gender Pricing Bill”

Sub Title Tets
January 21, 2016

San Diego, CA… Senator Ben Hueso (D-San Diego) introduced Senate Bill 899, legislation that would prohibit business establishments from charging customers different prices for similar or like goods on the basis of gender.  SB 899 also requires retailers and grocers to notify customers of their right not to be charged differently for similar products.

“It is unfair that female products are priced higher than men’s,” stated Senator Hueso.  “Why are retailers pulling extra money from women when data already shows that they earn about 84 cents for every dollar men earn?  This needs to change.  It’s about time we stand up to the retailers and fight for equal product pricing for all.”

In December 2015, the New York City Department of Consumer Affairs conducted a study on the gender pricing of goods marketed to both men and women.  The study looked across multiple industries, which included toys and accessories, children and adult clothing, and personal and home health care products for seniors. Across the sample, the department found that women’s products cost more 42% of the time while men’s products cost more 18% percent of the time. 

“All consumers, regardless of their gender, should pay the same price for the same product.  Pink packaging or gender-based marketing is no justification for charging more,” said Richard Holober, Executive Director of Consumer Federation of California.  “Anything less than an equal price is discrimination and blatantly unfair.”

Since 1996, California has protected consumers against gender price discrimination in the service industry. This bill provides those same protections to both genders on the pricing of consumer goods.

The Equal Gender Pricing bill is co-authored by Assembly member Lorena Gonzales and sponsored by the Consumer Federation of California.